The College of Liberal Arts at Oregon State University had a great idea: to promote the liberal arts at a university better known for agriculture and biology than creative writing or history, they wanted to stage an event series celebrating the connection between the arts and sciences at OSU.
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At bell+funk, nothing gets us more riled up (in a good way) than the innovative creation that can spark up (sorry) when the left-brained and the right-brained types get together. We named the series “SPARK”. We then designed a dynamic logo and identity that gave the event series a fresh voice, but stayed within the OSU brand family. We also designed a load of collateral that included everything from t-shirts and banners to a website and business cards.
