The College of Liberal Arts at Oregon State University had a great idea: to promote the liberal arts at a university better known for agriculture and biology than creative writing or history, they wanted to stage an event series celebrating the connection between the arts and sciences at OSU.
At bell+funk, nothing gets us more riled up (in a good way) than the innovative creation that can spark up (sorry) when the left-brained and the right-brained types get together. We named the series “SPARK”. We then designed a dynamic logo and identity that gave the event series a fresh voice, but stayed within the OSU brand family. We also designed a load of collateral that included everything from t-shirts and banners to a website and business cards.