The Key Corridor Study done by Lane Transit District, the cities of Eugene and Springfield and Lane County, eventually renamed “MovingAhead” by bell+funk, is an effort to plan and implement street, sidewalk, and transportation improvements that create a vibrant and livable community in the years to come.
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We chose to come up with a single brand for a multi-year, phased process of providing public information and getting public input so it would be considered as a single continuum from start to finish, rather than a series of different, unrelated events. The brand had to be flexible enough to evolve through the phases from planning to implementation.
