The from-scratch marble rye. The pastrami. The local, organic greens. The beer! Falling Sky Brewing sources and makes all the ingredients it uses in its menu – something so special and fitting for Falling Sky. The brewpub, deli and pizzeria wanted to share its deep love for food with the masses. bell+funk developed a social media campaigned called “A Collaboration of Makers.” The series of animations dove into who is behind each of their signature dishes – the reuben, the burger, and pizza ( that corresponded to each individual location). Each animation is a delicious profile of the “collaborators” – the baker, the cook, the farmer who supplies the greens, and the ranch that raises the beef. Fun, snappy, and humanizing. Delectable too.