Café Yumm!, if you haven’t been there already (you should) is a local restaurant chain that has its roots deep in Eugene, but now has locations all across Oregon and Washington. bell+funk developed a marketing plan that Café Yumm would use for all Grand Openings of new franchises. It includes a plan on what media to buy and when to run, a marketing calendar, in-store signage and materials, as well as a social media guide- all that stayed within and boosted the existing Café Yumm! brand. We have also developed videos to support new restaurant openings.