When BRING was ready to refine it’s business model and brand, the conservation and reuse store, center, and leader turned to bell+funk. BRING offers a way for building materials like drywall, fixtures, and other home and garden ingredients to be reused and recycled by Eugene and Springfield area builders, landlords, artists and homeowners. BRING also provides education to local schools and community members to encourage smart conversation activities. And, it provides guidance and certification for businesses that want to use best practices that are good for the environment and their bottom lines.
It’s a big story to tell. bell+funk completed qualitative research to review how BRING, it’s brand, and it’s messaging are perceived to the community and it’s customers. With that knowledge, we updated the look of the logo and brand structure to support each of BRING’s service lines, and rolled out the new look throughout its collateral.
When it was time to implement the updated brand identity into the website, BRING used it as an opportunity to overhaul the structure of the site too. It’s now mobile friendly, is easy to navigate, follows current design trends, and will be easy to manage and modify as priorities and needs change over time.