When BRING was ready to refine it’s business model and brand, the conservation and reuse store, center, and leader turned to bell+funk. BRING offers a way for building materials like drywall, fixtures, siding, and other home and garden ingredients to be reused and recycled in the greater Eugene and Springfield area by builders, landlords, artists and homeowners. It also provides education to local schools and community members to encourage smart conversation activities. And, it provides guidance and certification for businesses that want to use best practices that are good for the environment and their bottom lines.
It’s a big story to tell. bell+funk completed qualitative research to check in how BRING, it’s brand, and it’s messaging are perceived to the community and it’s customers. With that knowledge, we updated the look of the logo and brand structure to support each of BRING’s service lines. We rolled out new collateral that reflected the brand.