The bell+funk theory of everything:
- Make the complex simple. If your mother doesn’t get it, your target audience probably won’t either.
- Work with good clients on good projects.
- Listen before you speak: understand your target. Go into their homes, their offices, whatever it takes, and listen.
- Enjoy work. Enjoy life.
- Bigger is not better, except sometimes. If bigger means the quality of work suffers, it’s not better.
- Under-promise and over-deliver. Surprise and delight clients.
- Give back to the community.
- Work downtown.