Good marketing is a combination of the right media and the right message. Both aspects are determined by the target market. The right media depends on knowing what, when, how and where the target market is engaged. The right message depends on knowing what the emotional connection is between you and your target consumers. In both cases, qualitative research is invaluable.
The world of media is in flux. With increasingly splintered media, the advent of the internet and social media, the game has changed. Now, rather than push messages at a broad swath of potential buyers, brands can have more intimate two-way conversations with a specific target. And, while the traditional mediums of print, TV, outdoor and radio still have a place in the mix, the sheer number of media messages that inundate consumers requires that ads be smart and targeted.
bell+funk are firm believers in integrated media campaigns that are timed to coincide with the market’s high awareness periods. We work hard to ensure that the messages are on target and efficiently distributed through appropriate channels.